About

Built for the businesses that built the towns they live in.

TMI Agency is a marketing intelligence firm for the local businesses and personal brands that need to be found and chosen — across healthcare, food and hospitality, home services, professional services, retail, fitness, auto, personal services, education, and more. We were built for the shift already underway: customers asking AI for the shortlist before they ever open a tab.

— Sectors

Sectors we work with.

Built for any local business or personal brand whose customers find them through search and AI. The list below is illustrative, not exhaustive — if you don't see your sector here, you're still in scope.

Healthcare & Wellness

Dental practices, medical spas, chiropractic offices, veterinary practices, optometrists, physical therapy, dermatology clinics, mental health practitioners, audiology, specialty medical practices.

Personal Services

Hair salons, barbershops, nail salons, tattoo studios, massage therapy, day spas, permanent cosmetics, dry cleaners.

Food & Hospitality

Restaurants, bars and breweries, cafes, catering services, hotels and B&Bs, wineries and distilleries, food trucks.

Auto

Auto dealers, auto repair shops, body shops, detailing services, tire shops.

Home & Trade Services

General contractors, roofers, HVAC, plumbers, electricians, landscapers, pool services, pest control, cleaning services, painters, flooring, window and door companies.

Professional Services

Law firms, accountants and CPAs, financial advisors, insurance agencies, real estate agencies and agents, mortgage brokers and loan officers, title companies, architects, engineers, travel agencies.

Retail

Boutique retail, jewelry stores, furniture stores, florists, specialty food stores, independent bookstores, pet stores, sporting goods, gift shops.

Fitness & Recreation

Gyms, yoga and pilates studios, personal trainers, martial arts studios, dance studios, CrossFit boxes.

Education & Childcare

Daycares and preschools, tutoring centers, driving schools, music schools, test prep, after-school programs.

Specialty Services

Photographers, wedding services, event planners, DJs, custom apparel and printing, funeral homes.

Personal Brands & Solo Professionals

Coaches, speakers and authors, influencers and content creators, solo specialists in any of the sectors above.

Don't see your sector? Send a brief — we work with any local business or personal brand that needs to be found and chosen.

— Founding

An operator's firm.

TMI was founded by an operator who came up in research and growth — not the consulting industrial complex. The firm runs on a research methodology that does the heavy reading, so judgment can do the rest. We deliver in days what traditionally takes much larger teams months.

Every report is researched and verified before it ships. No shortcuts.

The agencies guessing about AI answers will be the ones explaining their numbers a year from now. We'd rather be the ones reading them out.
Founding principle
0%
Primary-sourced output
All major
AI answer engines covered
Days, not months
Delivery timeline
0
Stock photos used
— The thesis

The first page is no longer a page.

Customers used to start at Google. Now they ask ChatGPT or Claude or Perplexity, and the AI names two or three local businesses. If you aren't one of them, you aren't on the shortlist — you're not even in the conversation. The same shift is happening on Google itself, where AI Overviews now answer the question above the search results.

A
Different inputs. AI engines tend to weight clear primary signals, real review velocity, and current platform consistency — not blog backlinks and word counts.
B
Different geometry. One answer, two or three businesses named. Position 11 doesn't exist. You either get cited, or you don't.
C
Different defenders. Most agencies are still optimizing for the shelf that's emptying. We optimize for the one filling up. That's the entire reason this firm exists.

Think we might be the right firm for your next move?

The brief is four short questions. A partner reads every one.

Begin the brief